Intellectual Property - August 12, 6:00 - 7:30
Protect what you created!
How would you feel if you saw your logo on social media for a product that wasn't yours (gasp)? What if someone started using your business name, brand colors, and image without your permission? What about that recipe that's been in your family for generations? Can it be protected?
Your business might be small now, but others are watching and ready to pounce! Learn how to protect what you worked hard to create!
This dynamic workshop offers a foundational overview of Intellectual Property (IP) essentials tailored for creators, innovators, and entrepreneurs. You will gain a clear understanding of trademarks, how to navigate the Trademark Electronic Search System (TESS), and the critical resources every brand builder should know. You'll learn about copyrights, the role of legal agreements, and unpack a real-world hypothetical scenario to bring IP concepts to life.
Members: Included in Membership
Non-Members: $35 (+tax)
Pricing for Profit - August 27, 6:30 - 8:30
Studies show that women, especially in creative and caregiving-focused industries, are often socialized to “keep it affordable,” which conflicts with setting sustainable prices. Another study showed that women are more likely to price based on what customers can afford rather than what their time or product is worth. How many times have you said, "If I raise my price, I might lose customers!"
The Impact?
- Burnout
- Low margins (or none at all)
- Inability to scale
- underpricing
In this live session, we'll discuss
✔️ CAC (Customer Acquisition Cost)
✔️ COGS (Cost of Goods Sold)
✔️ How to price for profit and sustainability
✔️ Why you might be underpaying yourself (and not know it)
You’ll walk away with the tools, confidence, and clarity to stop guessing and start pricing like a Mogul!
Members: Included in Membership
Non-Members: $35 (+tax)
Want to Elevate Your Brand?- September 9 6:30-8:30
If you took the first session or are familiar with the basics of Canva, join this session and learn how to bump it up!
- advanced layering
- Adding music to your posts
- Color matching
- image inside of text
- outlines and animations
- adding texture, blending, and more
- Basic AI scripting
You'll receive hands-on guidance in real time, have your specific design questions answered, leave with 2 AI scripts you can use immediately, and build confidence through doing!
We will review the basics, then delve right in! BRING YOUR LAPTOP (It's better to learn on a laptop - accessing functions is much easier).
Members - Included in Membership
Non-Members - $35 (+tax)
Selling YOU! Unlock the Power of Personal Branding
In this dynamic class, discover the art and science behind crafting a compelling personal brand that sets you apart in today's competitive landscape. Explore the fundamentals of personal branding, from identifying your unique strengths and values to effectively communicating your story across various platforms.
What's Your Brand Story? Part I and II
A strong brand story is essential for helping your business stand out. A well written story helps build an emotional connection that pulls in your ideal customer and fosters loyalty.
How to get a "Yes" to Your Loan Request!
A strong brand story is essential for helping your business stand out. A well written story helps build an emotional connection that pulls in your ideal customer and fosters loyalty.
Build your Brand Persona and Attract Your Ideal Customer!
Unlock the full potential of your brand with this dynamic workshop, designed specifically for female product-based business owners who are ready to revolutionize their branding and marketing strategies!
In this workshop, you will dive deep into the world of creative branding, explore innovative marketing techniques, and align your leadership qualities with your brand identity.
Snap & Sell: Transform Your Products with Smartphone Photography
Discover the secrets to make your products stand out on the shelf! Achieve stunning results using... you guessed it, your smartphone! Dive into the intricacies of lighting, angles, shadows, and shading to elevate your products to the next level!
Pricing Strategies for Creatives: from wholesale to MSRP. Getting it right means getting it sold!
No more second-guessing, no more underpricing! From calculating the true cost of your materials and time to determining a fair markup that reflects your value, this workshop will give you valuable insights into pricing strategies for both wholesale and retail markets, as well as establishing a Manufacturer's Suggested Retail Price (MSRP)