This Tool Helps You:
- Set a monthly revenue goal (whether it's $500 or $5,000+)
- Choose how you're selling: direct-to-consumer or wholesale.
- Calculate how many units you need to sell
- See how many events, or clients, you need to support that number.
This step clarifies your numbers and the energy and strategy needed to reach your goals.
It also shows whether or not your current pricing model can sustain or derail your dream.
What Does a Customer Cost?
You now have a clearer picture of how many units you need to sell to reach your monthly income goal — but here’s the following essential question: How much will it cost to acquire the customers who buy those products?
That’s where your Customer Acquisition Cost (CAC) comes in. If you’re spending $200 vending at a market and only gaining four new customers, that’s $50 per customer — and it may be eating into the profit you just calculated. The CAC tool helps you measure the actual cost of gaining a customer across different marketing methods to make smarter decisions about where to invest your time and money.
Whether you’re using pop-ups, paid ads, influencer partnerships, or events, knowing your CAC tells you what’s working — and what’s costing you.